O2O Business Mode Brings 3 Advantages to Eyewear Industry
O2O business mode means taking online consumers to offline physical stores, online pay the offline commodities or service,
and then enjoy the service offline. O2O business mode is future megatrend, especially when 1980’s born persons become
the society mainstream, it will make breakthrough progress.
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Through O2O business mode, eyewear enterprises can know who their terminal consumers are, what the consumers’ hobbies
are, and if consumers are satisfied with products first time. With such information, they can deeply excavate personalized
consumption need, build their own database, find new customers with the data while concerning old customers, judge and
even control customer flow, analyze customer characteristics, and re-set marketing and promotion strategy.
Goods-picking voucher sold online can disperse distribution pressure
Wang Zhimin, president of Bao Dao Optical believes that large margin of online promotion is very likely to cause offline
rebound, and O2O business mode can turn the opposition of online and offline to alliance. Explosive sales in one day
will bring huge pressure to logistics distribution of eyewear industry, and will affect daily sale. However, by selling goods-picking voucher, they can disperse great flow to daily long-tail sale.
While doing front-end sales well through O2O, Bao Dao deeply integrated and optimized domestic supply chain. They
integrated small warehouse
to large logistics center to transfer store’s inventory and reduce purchase and storage cost. Future Bao Dao stores deposit
eyewear glasses only and seldom stock goods. If customer places an order requiring glasses picking-up within one day, lens can be produced at local small processing center. If picked -up after 3 days for most customers, the glasses can be made at ecdemic large processing center.
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